Fortitude S2 — Nicole Poppi

Fortitude S2 campaign

After the fantastic success of Fortitude 1 we were asked to invite viewers back to the coldest place on earth for a second surreal time.
Welcome back to Fortitude, a place where bad things come at night.
On Air

Iconic, disruptive teases.
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                      <h2
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                      >48 Sheet</h2>
                    

                    

                  </div>
                

                

              </div>
            </li>
          
            
            <li class="
                  user-items-list-carousel__slide list-item
                  
                "
                style="
                
              "
              data-is-card-enabled="false"
            >
              
                
                    <div class="user-items-list-carousel__media-container"
                      style="
                        margin-bottom: 6%;
                        width: 100%;
                      "
                    >
                      <div class="user-items-list-carousel__media-inner"
                        data-media-aspect-ratio="1:1"
                        data-animation-role="image"
                      >
                        <img
                          
                          data-image-focal-point=","
                          
                          alt=""
                          data-src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/69f44186-804e-4718-804b-dfda65babe04/D6_Insitu.jpg" data-image="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/69f44186-804e-4718-804b-dfda65babe04/D6_Insitu.jpg" data-image-dimensions="1993x1467" data-image-focal-point="0.5,0.5" alt="D6_Insitu.jpg" 
                          class="user-items-list-carousel__media"
                          data-load="false"
                          data-mode="cover"
                          data-use-advanced-positioning="true"
                          elementtiming="nbf-list-carousel"
                        />
                      </div>
                    </div>
                
              
              <div class="list-item-content">

                
                  <div class="list-item-content__text-wrapper">

                    
                      <h2
                        class="list-item-content__title"
                        style="max-width: 75%;"
                      >Digital 6 Sheet</h2>
                    

                    

                  </div>
                

                

              </div>
            </li>
          
            
            <li class="
                  user-items-list-carousel__slide list-item
                  
                "
                style="
                
              "
              data-is-card-enabled="false"
            >
              
                
                    <div class="user-items-list-carousel__media-container"
                      style="
                        margin-bottom: 6%;
                        width: 100%;
                      "
                    >
                      <div class="user-items-list-carousel__media-inner"
                        data-media-aspect-ratio="1:1"
                        data-animation-role="image"
                      >
                        <img
                          
                          data-image-focal-point=","
                          
                          alt=""
                          data-src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2b2bb0a3-64f0-4245-b6f0-2cff2ec33fd8/6_Train2.jpg" data-image="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2b2bb0a3-64f0-4245-b6f0-2cff2ec33fd8/6_Train2.jpg" data-image-dimensions="976x1171" data-image-focal-point="0.5,0.5" alt="6_Train2.jpg" 
                          class="user-items-list-carousel__media"
                          data-load="false"
                          data-mode="cover"
                          data-use-advanced-positioning="true"
                          elementtiming="nbf-list-carousel"
                        />
                      </div>
                    </div>
                
              
              <div class="list-item-content">

                
                  <div class="list-item-content__text-wrapper">

                    
                      <h2
                        class="list-item-content__title"
                        style="max-width: 75%;"
                      >6 Sheet</h2>
                    

                    

                  </div>
                

                

              </div>
            </li>
          
        </ul>
      </div>

    </div>

    
      
        <div class="desktop-arrows user-items-list-carousel__arrow-wrapper user-items-list-carousel__arrow-wrapper--left"
          style="
            grid-gap: 20px;
            margin-left: 5vw;
          "
        >
          <div class="user-items-list-carousel__arrow-container"
            style="
              
            "
          >
            <div class="user-items-list-carousel__arrow-positioner" data-media-aspect-ratio="1:1">
              <div class="user-items-list-carousel__arrow-icon-holder">
                <button
  class="
    user-items-list-carousel__arrow-button
    user-items-list-carousel__arrow-button--left
  "
  aria-label="
    
      Previous
    
    
  "
  data-animation-role="button"
>
  <div class="
    user-items-list-carousel__arrow-icon-background
    user-items-list-carousel__arrow-icon-background-area
  ">
  </div>
  <svg class="user-items-list-carousel__arrow-icon" viewBox="0 0 44 18" xmlns="http://www.w3.org/2000/svg">

    
      <path class="user-items-list-carousel__arrow-icon-foreground
        user-items-list-carousel__arrow-icon-path"
        d="M9.90649 16.96L2.1221 9.17556L9.9065 1.39116"
      />
      <path class="user-items-list-carousel__arrow-icon-foreground
        user-items-list-carousel__arrow-icon-path"
        d="M42.8633 9.18125L3.37868 9.18125"
      />
    

    

  </svg>
</button>

              </div>
            </div>
          </div>

        </div>

        <div class="desktop-arrows user-items-list-carousel__arrow-wrapper user-items-list-carousel__arrow-wrapper--right"
          style="
            grid-gap: 20px;
            margin-right: 5vw;
          "
        >
          <div class="user-items-list-carousel__arrow-container"
            style="
              
            "
          >
            <div class="user-items-list-carousel__arrow-positioner" data-media-aspect-ratio="1:1">
              <div class="user-items-list-carousel__arrow-icon-holder">
                <button
  class="
    user-items-list-carousel__arrow-button
    user-items-list-carousel__arrow-button--right
  "
  aria-label="
    
    
      Next
    
  "
  data-animation-role="button"
>
  <div class="
    user-items-list-carousel__arrow-icon-background
    user-items-list-carousel__arrow-icon-background-area
  ">
  </div>
  <svg class="user-items-list-carousel__arrow-icon" viewBox="0 0 44 18" xmlns="http://www.w3.org/2000/svg">

    

    
      <path class="user-items-list-carousel__arrow-icon-foreground
        user-items-list-carousel__arrow-icon-path"
        d="M34.1477 1.39111L41.9321 9.17551L34.1477 16.9599"
      />
      <path class="user-items-list-carousel__arrow-icon-foreground
        user-items-list-carousel__arrow-icon-path"
        d="M1.19088 9.16982H40.6755"
      />
    

  </svg>
</button>

              </div>
            </div>
          </div>

        </div>
      
    

    <div class="mobile-arrows">
      <button
  class="
    mobile-arrow-button
    mobile-arrow-button--left
  "
  aria-label="
    
      Previous
    
    
  "
  data-animation-role="button"
>
  <div class="
    user-items-list-carousel__arrow-icon-background
    mobile-arrow-icon-background-area
  ">
  </div>
  <svg class="mobile-arrow-icon" viewBox="0 0 24 14" xmlns="http://www.w3.org/2000/svg">

    
      <path class="user-items-list-carousel__arrow-icon-foreground
        mobile-arrow-icon-path"
        d="M7.87012 13L2.00021 7L7.87012 1" stroke-width="2" fill="none"
      />
      <path class="user-items-list-carousel__arrow-icon-foreground
        mobile-arrow-icon-path"
        d="M22.9653 7L3.03948 7" stroke-width="2" stroke-linecap="square" fill="none"
      />
    

    

  </svg>
</button>

      <button
  class="
    mobile-arrow-button
    mobile-arrow-button--right
  "
  aria-label="
    
    
      Next
    
  "
  data-animation-role="button"
>
  <div class="
    user-items-list-carousel__arrow-icon-background
    mobile-arrow-icon-background-area
  ">
  </div>
  <svg class="mobile-arrow-icon" viewBox="0 0 24 14" xmlns="http://www.w3.org/2000/svg">

    

    
      <path class="user-items-list-carousel__arrow-icon-foreground
        mobile-arrow-icon-path"
        d="M16.1299 1L21.9998 7L16.1299 13" stroke-width="2" fill="none"
      />
      <path class="user-items-list-carousel__arrow-icon-foreground
        mobile-arrow-icon-path"
        d="M1.03472 7H20.9605" stroke-width="2" stroke-linecap="square" fill="none"
      />
    

  </svg>
</button>

    </div>

  </div>

  
    
  

</div>

  

  
</div>

      
      
      
    </div>
  
  </div>
  
</section>

  
    
    


  
  


<section
  data-test="page-section"
  
  data-section-theme=""
  class='page-section 
    
      gallery-section
      full-bleed-section
    
    background-width--full-bleed
    
      section-height--medium
    
    
      content-width--wide
    
    horizontal-alignment--center
    vertical-alignment--middle
    
      
    
    
    '
  
  data-section-id="616305ffde18954468d09fca"
  
  data-controller="SectionWrapperController"
  data-current-styles="{
&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
&quot;imageOverlayOpacity&quot;: 0.15,
&quot;sectionHeight&quot;: &quot;section-height--medium&quot;,
&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
&quot;verticalAlignment&quot;: &quot;vertical-alignment--middle&quot;,
&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
&quot;sectionTheme&quot;: &quot;&quot;,
&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;,
&quot;backgroundImage&quot;: null
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 0.5,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: null,
&quot;divider&quot;: {
&quot;enabled&quot;: false
},
&quot;typeName&quot;: &quot;portfolio-grid-overlay&quot;
}"
  data-animation="none"
  
  data-json-schema-section 
  
  
>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
      
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
        
      
    '
  >
    <div
      class="content"
      
    >
      
      
      
      
      
      
      
      
        <div class="gallery gallery-section-wrapper" style="min-height: 100px;">
          

<div class="gallery" style="min-height: 100px;">
  

  
    <!-- Gallery Masonry --><div
  class="gallery-masonry"
  data-controller="GalleryMasonry"
  
  data-section-id="616305ffde18954468d09fca"
  data-animation="site-default"
  data-lightbox=""
  data-width="full"
  data-props='{
"scrollAnimation": "site-default",
"gutter": 100,
"numColumns": 2,
"width": "full",
"lightboxEnabled": false
}'
  data-show-captions="true"
  data-test="gallery-grid-masonry"
>
  <div class="gallery-masonry-wrapper">
    
    <figure class="gallery-masonry-item">
      <div class="gallery-masonry-item-wrapper" data-animation-role="image">

        
          
          
            
<img data-src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png" data-image="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png" data-image-dimensions="1492x970" data-image-focal-point="0.5,0.5" alt="Character Imagery - Richard" data-load="false" src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png" width="1492" height="970" alt="" sizes="47.5vw" style="display:block;object-position:50% 50%;object-fit:cover;width:100%;height:100%" srcset="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/b84effaa-fa24-42ee-92f0-f40917faf9de/image126.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">

          
          
        
      </div>
      
        
          <figcaption class="gallery-caption gallery-caption-grid-masonry">
            <div class="gallery-caption-wrapper">
              <p class="gallery-caption-content">Character Imagery - Richard</p>
            </div>
          </figcaption>
        
      
    </figure>
    
    <figure class="gallery-masonry-item">
      <div class="gallery-masonry-item-wrapper" data-animation-role="image">

        
          
          
            
<img data-src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png" data-image="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png" data-image-dimensions="1498x974" data-image-focal-point="0.5,0.5" alt="Character Imagery - Dennis" data-load="false" src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png" width="1498" height="974" alt="" sizes="47.5vw" style="display:block;object-position:50% 50%;object-fit:cover;width:100%;height:100%" srcset="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/2564ed3d-bae1-4ab9-85c2-18fe36dc9135/image125.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">

          
          
        
      </div>
      
        
          <figcaption class="gallery-caption gallery-caption-grid-masonry">
            <div class="gallery-caption-wrapper">
              <p class="gallery-caption-content">Character Imagery - Dennis</p>
            </div>
          </figcaption>
        
      
    </figure>
    
    <figure class="gallery-masonry-item">
      <div class="gallery-masonry-item-wrapper" data-animation-role="image">

        
          
          
            
<img data-src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png" data-image="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png" data-image-dimensions="1500x976" data-image-focal-point="0.5,0.5" alt="Character Imagery - Sophie" data-load="false" src="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png" width="1500" height="976" alt="" sizes="47.5vw" style="display:block;object-position:50% 50%;object-fit:cover;width:100%;height:100%" srcset="https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/614dc85f2c970e61fa1ad614/5d57a05d-a7d3-4a63-835b-a40be44078fd/image124.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">

          
          
        
      </div>
      
        
          <figcaption class="gallery-caption gallery-caption-grid-masonry">
            <div class="gallery-caption-wrapper">
              <p class="gallery-caption-content">Character Imagery - Sophie</p>
            </div>
          </figcaption>
        
      
    </figure>
    
  </div>
  
</div>

  

  

  

  

  
</div>

        </div>
      
      
    </div>
  
  </div>
  
</section>

  
    
    


  
  


<section
  data-test="page-section"
  
  data-section-theme=""
  class='page-section 
    
      full-bleed-section
      layout-engine-section
    
    background-width--full-bleed
    
      section-height--small
    
    
      content-width--wide
    
    horizontal-alignment--center
    vertical-alignment--top
    
      
    
    
    '
  
  data-section-id="678e5d1d8b067ec77fc246b8"
  
  data-controller="SectionWrapperController"
  data-current-styles="{
&quot;imageOverlayOpacity&quot;: 0.15,
&quot;backgroundWidth&quot;: &quot;background-width--full-bleed&quot;,
&quot;sectionHeight&quot;: &quot;section-height--small&quot;,
&quot;customSectionHeight&quot;: 10,
&quot;horizontalAlignment&quot;: &quot;horizontal-alignment--center&quot;,
&quot;verticalAlignment&quot;: &quot;vertical-alignment--top&quot;,
&quot;contentWidth&quot;: &quot;content-width--wide&quot;,
&quot;customContentWidth&quot;: 50,
&quot;backgroundColor&quot;: &quot;&quot;,
&quot;sectionTheme&quot;: &quot;&quot;,
&quot;sectionAnimation&quot;: &quot;none&quot;,
&quot;backgroundMode&quot;: &quot;image&quot;
}"
  data-current-context="{
&quot;video&quot;: {
&quot;playbackSpeed&quot;: 0.5,
&quot;filter&quot;: 1,
&quot;filterStrength&quot;: 0,
&quot;zoom&quot;: 0,
&quot;videoSourceProvider&quot;: &quot;none&quot;
},
&quot;backgroundImageId&quot;: null,
&quot;backgroundMediaEffect&quot;: null,
&quot;divider&quot;: null,
&quot;typeName&quot;: &quot;portfolio-grid-overlay&quot;
}"
  data-animation="none"
  data-fluid-engine-section
   
  
    
  
  
>
  <div
    class="section-border"
    
  >
    <div class="section-background">
    
      
    
    </div>
  </div>
  <div
    class='content-wrapper'
    style='
      
        
      
    '
  >
    <div
      class="content"
      
    >
      
      
      
      
      
      
      
      
      <div data-fluid-engine="true"><style>

.fe-678e5d1d2952d7b1c92e562b {
  --grid-gutter: calc(var(--sqs-mobile-site-gutter, 6vw) - 11.0px);
  --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (8 - 1)) ) / 8 );

  display: grid;
  position: relative;
  grid-area: 1/1/-1/-1;
  grid-template-rows: repeat(17,minmax(24px, auto));
  grid-template-columns:
    minmax(var(--grid-gutter), 1fr)
    repeat(8, minmax(0, var(--cell-max-width)))
    minmax(var(--grid-gutter), 1fr);
  row-gap: 11.0px;
  column-gap: 11.0px;
}

@media (min-width: 768px) {
  .background-width--inset .fe-678e5d1d2952d7b1c92e562b {
    --inset-padding: calc(var(--sqs-site-gutter) * 2);
  }

  .fe-678e5d1d2952d7b1c92e562b {
    --grid-gutter: calc(var(--sqs-site-gutter, 4vw) - 11.0px);
    --cell-max-width: calc( ( var(--sqs-site-max-width, 1500px) - (11.0px * (24 - 1)) ) / 24 );
    --inset-padding: 0vw;

    --row-height-scaling-factor: 0.0215;
    --container-width: min(var(--sqs-site-max-width, 1500px), calc(100vw - var(--sqs-site-gutter, 4vw) * 2 - var(--inset-padding) ));

    grid-template-rows: repeat(11,minmax(calc(var(--container-width) * var(--row-height-scaling-factor)), auto));
    grid-template-columns:
      minmax(var(--grid-gutter), 1fr)
      repeat(24, minmax(0, var(--cell-max-width)))
      minmax(var(--grid-gutter), 1fr);
  }
}


  .fe-block-678e5d1d4731647eb7ad33f8 {
    grid-area: 1/2/7/10;
    z-index: 0;

    @media (max-width: 767px) {
      
        
      
    }
  }

  .fe-block-678e5d1d4731647eb7ad33f8 .sqs-block {
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  <h2 style="white-space:pre-wrap;">RESULTS</h2><p class="" style="white-space:pre-wrap;">Fortitude was above target for recognition and appeal, performed well in print where, at 12%, it matched the recognition of campaigns with over double the spend.</p><p class="" style="white-space:pre-wrap;">The series broke a Sky record for the most downloaded box set premiere in its launch week.</p><p class="" style="white-space:pre-wrap;">The first episode was forecast to reach 500K but it smashed that target,  consolidating at 866K</p>
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